Gen Z Music: Trends in Consumption & Listening Habits
In 1965, Bob Dylan released The Times They Are a-Changin’. Dylan was a Baby Boomer, but he was speaking to the Greatest Generation on the album’s title track when he crooned:
“Come mothers and fathers / Throughout the land / And don’t criticize / What you can’t understand…”
We have to wonder: is it possible to draw a straight line from Dylan’s era-defining ballad to 1988’s Parents Just Don’t Understand?
That particular bop — penned and performed by Gen X Philadelphians DJ Jazzy Jeff and The Fresh Prince 23 years later — was in turn aimed at Boomers, and it won a freaking Grammy.
Maybe. Maybe not. Parental misunderstanding is something of a generational commonality, after all. (Even Millennials had Kim by Eminem and Numb by Linkin Park — which we’ll try not to hold against them.)
Will Gen Z lyrically roast their own parents? Perhaps their love for nostalgia will keep them loyal.
Or, it will spark a resurgence of 60’s folksy angst or late ’80s inoffensive boom-bap that will get the job done.
What we do know is how Gen Z will listen to such a song if it does come along.
That’s because Knit recently conducted a survey exploring Gen Z music consumption and listening habits, just in time for Spotify Wrapped season*.
Here’s a sneak peek about what we learned about Gen Z music consumption and listening habits in the process:
Here at Knit, we’re not too proud to share our own Spotify Wrapped top artists. Think you can guess who are the Gen Z-ers in this bunch?
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