Free Webinar Recording

Gen Z & Alcohol: Fresh Insights & Expert Opinions on Gen Z’s Alcohol Consumption

Is Gen Z rethinking drinking? Or are they just migrating to new flavors and alternatives? What’s driving their purchase decisions? Influencers? Ads?

Get answers to these questions and way more by downloading our Free Live Panel.In this session, we overview brand new Gen Z Alcohol consumption and purchasing insights, followed by a panel discussion with 3 Gen Z and Alcohol Experts, with experience guiding youth strategy for Constellation Brands, Guinness, Smirnoff, Seagram’s 7, Captain Morgan and more.

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The Gen Z Data we’ll cover:

Purchasing Insights: Find out how much Gen Z is spending and where they’re spending it.
Consumption Insights: Hello seltzer, so long, beer? A by-the-numbers look at how Z drinks differently.
Gen Z’s Top Alcohol Brands: 60+ alcohol brands that Generation Z keeps in stock, and why they love them.
Abstention Insights: Why Gen Z drinks less alcohol than Millennials, and what they’re drinking instead.

Take a peek inside the report:

Have a burning question about Gen Z?

Knit provides on-demand access to over 1,000,000 Gen Z consumers ready to provide crucial feedback on all your marketing, product and content decisions.