The #1 Youth Insights Alternative

More custom. More robust. Gen Z Research.

More custom. More robust. Gen Z Research.

Marketing & Insights teams everywhere choose Knit for Gen Z Insights that drive action. The result? Better campaigns, better products, and brands built for the consumer of the future.

Nation's Largest Gen Z Panel

Quant, Qual & Video Insights

Expert Analysis & Reporting Tools

The Nation’s Largest Gen Z Panel:

Gen Z Consumers

Trusted Gen Z Feedback Provider
for 50+ Brands

Knit enables you to make more confident decisions on all your Gen Z projects.

Nation’s Largest
Gen Z Panel

Source your study’s Gen Z respondents from Knit’s network of 60,000+ Gen Z consumers and screen candidates based on interests, diversity, geo and more.

Quant, Qual &
Video Insights

Build your quant or qual study to fit your research needs, including: Voice of Consumer video responses, virtual IDI’s and focus groups.

Expert Analysis
& Reporting Tools

Get answers to your biggest questions in as little as 24 hours to analyze live in Knit’s Dashboard or opt in for custom reporting from your dedicated Knit Research Assistant.

Have a burning question about Gen Z?

From broader market research to concept testing and validation, Gen Z feedback is just a few clicks away.

Schedule a demo to discuss your sample needs, study type and more with a Knit Research Planner today.

Reach out to our team for a demo and
get your biggest Gen Z questions answered.