Testing Gen Z’s BullS*** Meter on Your Marketing

Knit CEO, Aneesh Dhawan, at YMS London 2022

If you haven’t learned by now: Marketing to Gen Z is HARD.

They’ll call bull sh** on you in a second and will cancel your brand in a heartbeat. That’s why brands that are crushing it with Gen Z, like JBL Speakers and the WNBA, involve the voice of Gen Z in their decision-making processes – to ensure all of their marketing strategies and creative hit with this next generation.

Knit CEO, Aneesh Dhawan, recently attended the Youth Marketing Strategy (YMS) Conference in London to walk through real life examples of how these brands have avoided strategy and creative fails and have refined their marketing and messaging with Gen Z feedback.

 Check out the full panel discussion below:

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