Build better campaigns, strategies & content for Gen Z

through Knit’s Voice of Consumer Insights

How Knit can help:

Knit provides on-demand access to over 60,000 Gen Z consumers ready to provide crucial feedback on all your social strategy, design, and content decisions.

From concept testing creative to gathering channel insights, Knit provides custom research solutions allowing your brand to better understand and connect with Gen Z.

Understanding Gen Z has never been more important or urgent

Build better social campaigns to win Gen Z, by understanding the generation that’s driving new consumer behaviors.

Access to your Gen Z audience

Knit boasts the largest nationwide panel of Gen Z consumers, enabling brands to conduct both Quant + Qual studies that are hyper-targeted to specific geos, attributes and demographics.

Gen Z Consumer Network

Cities Represented

Run nearly any form of research entirely on-demand

Survey your panel for rapid quantitative gut-checks or dig deeper into the “why” with qualitative Voice of Consumer video responses, virtual IDI’s and focus groups. From broader market research to concept testing and validation, feedback is just a few clicks away.

How can you use Knit?

Channel Strategy

Build an understanding on Gen Z’s social media behaviors related to your consumer category to guide your social strategies.

Creative Validation

Pit social media concepts & creative against one another and get data on which content Gen Z prefers, before making heavy investments.

Influencer Strategy

Run a desirability test on potential influencer partners to get real-time feedback about your newest influencer partnership.

Case Studies

Take a look into the success our brand partners are having through the Knit Gen Z Insights Platform. From concept testing to market research, our partners are guiding more customer-centric decisions through Knit.

Have a burning question about Gen Z?

Schedule a Demo to see how Knit can help

Trusted Partner of 50+ Leading Brands