Featured in Ad Age:

New Insights on Gen Z x Combat Sports

Knit CEO, Aneesh Dhawan, sat down with Ad Age recently to give his take on why boxing and the UFC are increasingly resonating with his generation – Gen Z.

Check out their latest piece, which also features our most recent Gen Z study, digging deep into how Gen Z is fueling boxing’s comeback:

https://adage.com/article/cmo-strategy/gen-z-fueling-boxings-comeback-bringing-new-branding-opportunities/2338706

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