Featured in Ad Age:

New Insights on Gen Z x Combat Sports

Knit CEO, Aneesh Dhawan, sat down with Ad Age recently to give his take on why boxing and the UFC are increasingly resonating with his generation – Gen Z.

Check out their latest piece, which also features our most recent Gen Z study, digging deep into how Gen Z is fueling boxing’s comeback:

https://adage.com/article/cmo-strategy/gen-z-fueling-boxings-comeback-bringing-new-branding-opportunities/2338706

At Knit, we aim to provide you with tailored insights straight from the voices of Gen Z, so you can ensure you reach this generation to the best of your abilities. Ready to learn more about what how we can equip our team with the actionable insights needed to capture Gen Z ? Reach out to our team today to learn more.