Quirks Dallas 2024 Recording:
How Mars Innovation is tapping into Knit’s AI
How Mars Innovation is tapping into Knit’s AI
to run quickturn Quant/Qual feedback at scale
Cassie Jackson, regional manager of innovation insights at Mars, sits down with Knit Co-Founder and CEO Aneesh Dhawan to show off how Knit’s AI-powered quant/qual platform is fueling Mars’ innovation pipeline. Through the lens of a recent study on the Mints category, Cassie and Aneesh dive into how the Knit platform is enabling an unprecedented speed to insight for Mars, with its application of AI technology from study design to storytelling.
Panelists & Speakers
Cassie Jackson
Cassie Jackson is a seasoned market research expert with nearly a decade of experience, currently serving as the regional manager of innovation insights at Mars. Throughout her tenure, she has been pivotal in driving regional innovation insights and pinpointing trends to contemporize and elevate Mars’ core portfolio. With prior experiences at Ipsos, SVB Leerink and Barclays, she combines her vast industry knowledge with a deep passion for sustainable business practices and community involvement.
Aneesh Dhawan
Aneesh Dhawan is the CEO and founder of Knit, the AI-powered qual-at-scale platform. At the age of 16, Aneesh launched his first company, a cause-marketing agency called Feed A Friend. Two years later he started his current venture, Knit, the platform helping brands like Adobe, JBL, NASCAR and more get a quicker and more holistic understanding of their target audience through the power of video and AI. Aneesh has grown the company from a dorm-room project to an industry-leading, technology company with over $5M in venture funding and a team of 25.
