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NEW: “Report-Ready Insights” for quant + qual – guided by Knit’s new Researcher-Driven AI release.

Custom Gen Z Research

Custom Gen Z Research

Get instant answers to your biggest Gen Z strategy questions and feedback on all your ideas – through Knit’s Gen Z Insights Platform.

Nation's Largest Gen Z Panel

Quant, Qual & Video Insights

Expert Study Design & Analysis

Survey & segment our Gen Z audience

Source the Gen Z panel of your dreams from Knit’s massive network of Gen Z consumers. Screen candidates based on interests, diversity, geo and more and ask them anything on-demand. If they’re not already in our panel, we’ll recruit them for you in no time.

Market research or concept test, on-demand

Survey our panel for rapid quantitative gut-checks or dig deeper into the “why” with qualitative Voice of Consumer video responses, virtual IDI’s and focus groups. From broader market research to concept testing and validation, get your data in no time.

Expert help on survey design & reporting

Knit’s team of Insights Strategists equip you to make actionable decisions from day one, through fully managed survey design, analysis and reporting. Get the data you need in as little as 48 hours while barely lifting a finger.

Reach out to our team for a demo and
get your biggest Gen Z questions answered.

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