A Guide to Gen-Z Fashion Aesthetics
Why does this matter? Gen-Z is now the largest generation in the world. And these aesthetics, covering fashion, music, design, and more are definitely trending. In fact, each of the main gen-Z aesthetics surpassed five million annual views on YouTube by 2021, accounting for over a billion views total. And those aesthetics help determine where Gen-Z is spending. Especially on wear. According to Piper Sandler, Gen-Z spent $350 Billion on clothing in 2021, making up 22% of their total budget.
But it’s not just about throwbacks. To truly get Gen-Z aesthetics, you need to dive into some “core” ideals.
Cottagecore – really old is really in
Royalcore – Who Doesn’t Want to be a Princess?
Dark Academia – Brood about School
Y2K – It’s Back
Fairycore Grunge – Escape Humanity Altogether
Coconut Girl – Kick Back on the Beach
E-Girl and E-Boy – The Hotties Online
Angelcore – Girls in the Clouds
VSCO Girls – Valley Girls who Love the Turtles
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