Knit Gen Z Insights:
Gen Z’s Top 10 Sports to Watch on TV vs In-Person
Top 10 in the The NBA Power Rankings. Top 10 in Pole Positions in NASCAR. Top 10 in the BCS…. Scracth that last one – not sure Gen Z was quite around for it.
And with this generation top-of-mind for many sports teams and leagues across the nation – we thought it’s time to pull together the Top 10 Sports & Leagues for Gen Z – from their own opinions – broken down by viewership (on TV) and In-Person (at the games).
*Study surveyed 500+ 18-24 year-old college students across 12 U.S. states and 24 universities. The results are representative of U.S. college students under the age of 25 (95% confidence level; 5% margin of error).
- College Football (49.4%)
- College Basketball (47.6%)
- National Football League (42.8%)
- National Basketball Association (35.0%)
- Olympic Sports (31.4%)
- Major League Baseball (24.2%)
- National Hockey League (18.0%)
- Boxing (16.4%)
- UFC/MMA (16.2%)
- Premier League/International Pro Soccer (11.6%)
Followed by: Pro Golf (PGA/LPGA) (11.6%); None (10.4%); Major League Soccer (9.4%); National Women’s Soccer League (8.8%); Professional Tennis (ATP/WTA) (7.0%); Esports (6.4%); Formula 1 (6.1%); Professional Lacrosse (6.0%); WNBA (5.0%); Horse Racing (4.4%); WWE (3.2%); NASCAR (2.8%)
Top answer for Males: College Football (64.2%)
Top answer for Females: Olympic Sports (41.5%)
- College Football (51.8%)
- College Basketball (50.0%)
- National Football League (29.2%)
- National Basketball Association (26.2%)
- Major League Baseball (24.0%)
- National Hockey League (18.8%)
- Olympic Sports (14.8%)
- None (12.0%)
- MLS (9.2%)
- National Women’s Soccer League (8.2%)
Followed by: Boxing (7.0%); Premier League/International Pro Soccer (6.4%); UFC/MMA (6.0%); Esports (5.2%); Professional Golf (PGA/LPGA) (4.8%); Horse Racing (4.6%); Professional Tennis (ATP/WTA) (4.4%); Professional Lacrosse (4.2%); WWE (4.0%); Formula 1 (3.8%); NASCAR (3.0%); WNBA (2.4%)
Top answer for Males: College Football (60%)
Top answer for Females: College Basketball (49.8%)
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