Gen Z Research:

Brands & UGC on Instagram

Knit’s past is rooted in engaging Gen Z where they natively reside – on social media. We actually got our start as a Gen Z Peer Influencer Platform, before leaning into our strengths of Gen Z Insights.

That background, along with the constant inquiry from brands, led us to dig in deeper into what makes Gen Z ‘tick’ on social media – more specifically Instagram. Dive into the highlights of our most recent study conducted through the Knit Gen Z Intelligence Platform.


At Knit, we aim to provide you with tailored insights straight from the voices of Gen Z, so you can ensure you reach this generation to the best of your abilities. Ready to learn more about what kind of services we provide? Reach out to our team today to learn more.