Gen Z Research:
Brands & UGC on Instagram
Knit’s past is rooted in engaging Gen Z where they natively reside – on social media. We actually got our start as a Gen Z Peer Influencer Platform, before leaning into our strengths of Gen Z Insights.
That background, along with the constant inquiry from brands, led us to dig in deeper into what makes Gen Z ‘tick’ on social media – more specifically Instagram. Dive into the highlights of our most recent study conducted through the Knit Gen Z Intelligence Platform.
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