Gen Z is Demanding
Inclusive Beauty Products
And Brands Are Delivering
Gen Z rejects gender and embraces anti-racism
5 Inclusive beauty brands that are totally crushing it
Ericka Rodriguez is a long-time animal lover, prompting her to establish Axiology in her quest to create a better vegan lip product. Along with the desire to create vegan products, Rodriguez also aims for minimal environmental impact. With that in mind, Axiology works hard to reduce its waste footprint with the successful launch of their zero waste lip balmies for use on the lips, lids and cheeks. Axios is also a recipient of the 2021 Eco Beauty Award, producing shades that work for multiple skin complexions.
Website: axiologybeauty.com
Instagram: @axiology_beauty
TikTok: @axiology_beauty
Topicals is working to change the way people think about their skin. Founders Claudia Teng and Olamide Olowe only use dermatologist-approved, science-backed ingredients to help their clients treat skin issues instead of covering them up. Topicals helps clients deal with skin issues at the source and want people to embrace the differences in their skin instead of pursuing someone else’s idea of perfection. The company works to create a conversation around the connection between skin health and mental health, donating a percentage of their profits to various mental health organizations.
Website: mytopicals.com
Instagram: @topicals
TikTok: @topicals
Fenty is the undisputed OG when it comes to inclusive beauty brands. It would have been easy to write Robin Rihanna Fenty’s entrance into the beauty market as “just another celebrity brand” if not for the fact that she brought 40 shades of receipts with her when the brand launched its initial line of foundations in 2017 (a number that’s grown to 50 today). With marketing that features Black and Queer beauty influencers and models front and center and and shades for every skin color and tone, it’s no surprise the brand was named the year’s best invention in 2017 by TIME and endures today.
Website: fentybeauty.com
Instagram: @fentybeauty
TikTok: @fentybeauty
Uoma means beauty and Founder Sharon Chuter, established Uoma Beauty to creatre a space where everyone feels welcome. Products are cruelty-free, vegetarian, have recyclable packaging and suit everyone, no matter their race, gender identity, shape or size. Chuter takes inspiration from her Nigerian heritage and mixes it with a modern twist to create a unique aesthetic. Uoma is unapologetically loud, colorful and joyful and wants everyone to join their tribe.
Website: uomabeauty.com
Instagram: @uomabeauty
TikTok: @uoma-beauty
While not a beauty manufacturer, Cocoa Swatches by Ofunne Amaka started as an app and now includes her website BASEics. The company caters to the massively under-represented market of dark-skinned people looking for great makeup products that match their complexion. Amaka creates swatches of various cosmetics on her and others’ skin to show people what colors work best with their skin tone. Users can take a quiz to find their best match or search a growing database of swatches. A growing community interacts with each other and shares inspiration and advice.
Website: cocoaswatches.com
Instagram: @cocoaswatches
TikTok: @cocoaswatches
Subscribe for Gen Z insights delivered weekly.
Get access to our free newsletter to stay a step ahead on Gen Z's latest trends driving the industries of tomorrow.
