Understanding Gen Z has never been more important or urgent for CPG innovation
Reduce the risk of your next product launch, by understanding the generation that matters most.
Platform Features Driving Results
Video Feedback Responses
Get access to real in-the-moment opinions, understand behaviors, and hear student stories through 30-90 second video responses, at a fraction of the time and cost of focus groups and interviews.
Key Use Cases: Concept Testing, In-Home Use Tests, In-Home Video Research
Launch custom quantitative studies at any scale, delivered to your specified demographic criteria, for when you need concrete numbers to influence decisions.
Key Use Cases: Market Research, Pulse Reports
Real-Time Response Analytics Dashboards
Video Analytics & Robust Quant Reporting
Turn your data into actionable insights through our one-stop-shop dashboard. Access your study’s latest insights, automatically updated in real-time in your campaign dashboard. Automated transcription, video/text analytics, and downloadable reports take the pain out of sorting through data, so you can spend less time searching for answers, and more time making decisions.
Take a look into the success our brand partners are having through the Knit Gen Z Insights Platform. From concept testing to market research, our partners are guiding more customer-centric decisions through Knit.
Have a burning question about Gen Z?
Schedule a Demo to see how Knit can help