Launch more successful products through Gen Z, Voice of Consumer Videos
Knit empowers brands to successfully develop and market new products by gathering crucial feedback through our Gen Z Insights Platform and Agile Video Feedback Solutions.
Trusted Partner of 50+ Leading Brands
Understanding Gen Z has never been more important or urgent for CPG innovation
Reduce the risk of your next product launch, by understanding the generation that matters most.
The Quant & Qual Insights Solution
Built for CPG Innovation
For successful brands to survive, speaking to your customers is key, and because of that, research providers have become a dime a dozen. But within Knit’s DNA is a makeup of 3 key elements making our platform invaluable to brands worldwide.
Access to your Gen Z early-adopters
Knit boasts the largest nationwide panel of Gen Z, college students enabling brands to conduct studies that are hyper-targeted to specific campuses, attributes and demographics.
Quick turnaround for agile innovation
Knit’s highly-responsive panel (averaging >60% response rate) enables brands to conduct studies quickly to get the qual and quant data needed to answer their questions in minutes instead of months.
Qualitative Data with Rich context & applications
Through a combination of quantitative surveys and qualitative tools like Knit’s Video Feedback Response solution and Focus Group Panels, brands can supplement a baseline understanding of their Gen Z consumer with deep, qualitative insights into their target audience.
Platform Features Driving Results
Video Feedback Responses
Get access to real in-the-moment opinions, understand behaviors, and hear student stories through 30-90 second video responses, at a fraction of the time and cost of focus groups and interviews.
Key Use Cases: Concept Testing, In-Home Use Tests, In-Home Video Research
Launch custom quantitative studies at any scale, delivered to your specified demographic criteria, for when you need concrete numbers to influence decisions.
Key Use Cases: Market Research, Pulse Reports
Real-Time Response Analytics Dashboards
Video Analytics & Robust Quant Reporting
Turn your data into actionable insights through our one-stop-shop dashboard. Access your study’s latest insights, automatically updated in real-time in your campaign dashboard. Automated transcription, video/text analytics, and downloadable reports take the pain out of sorting through data, so you can spend less time searching for answers, and more time making decisions.
Take a look into the success our brand partners are having through the Knit Gen Z Insights Platform. From concept testing to market research, our partners are guiding more customer-centric decisions through Knit.
Let the Voice of your Gen Z Consumer drive every stage of the product development process
The Voice of the Consumer is lacking in CPG product development. Only 40% of CPG brands talk to consumers during product development, despite multiple opportunities to do so. Harness the power of this generation for the entirety of your product lifecycle, through Knit’s Gen Z Insights Platform.
Have a burning question about Gen Z?
Schedule a Demo to see how Knit can help