Quirks Chicago 2024 Recording
How Condé Nast is using AI-Powered Quant/Qual
How Condé Nast is using AI-Powered Quant/Qual
to explore emerging trends among future consumers
Maja Benedict, Director of Global Custom Insights at Condé Nast, sits down with Knit Founder and CEO Aneesh Dhawan to show how Knit’s AI-powered quant/qual platform is fueling Condé Nast’s research pipeline. Maja and Aneesh dive into how the Knit platform is enabling an unprecedented speed to insight for Condé Nast, with its application of AI technology from study design to storytelling.
Panelists & Speakers
Maja Benedict
Maja Benedict is a seasoned market research expert with over a decade of experience, currently serving as the associate director of global custom insights at Condé Nast. Throughout her tenure, she has been pivotal in driving strategy through custom quant + qual insights work to contemporize and elevate Condé Nast’s core portfolio.
Aneesh Dhawan
Aneesh Dhawan is the CEO and founder of Knit, the AI-powered qual-at-scale platform. At the age of 16, Aneesh launched his first company, a cause-marketing agency called Feed A Friend. Two years later he started his current venture, Knit, the platform helping brands like Adobe, JBL, NASCAR and more get a quicker and more holistic understanding of their target audience through the power of video and AI. Aneesh has grown the company from a dorm-room project to an industry-leading, technology company with over $5M in venture funding and a team of 25.
