Platform
Capabilities
From study design to storytelling
Knit provides you with instant access to your Gen Z think tank – so you can make confident decisions to capture the consumers of the future. Our panel, technology and team were built with Gen Z in their DNA, to make sure you’re equipped to adapt for this next generation of consumers.
Gather
We frequently see major brands with an appetite to better understand Gen Z and the next generation of consumers. The data we’re able to provide empowers these organizations to minimize risks and drive intelligent m
Methodologies
Quant, Qual
& Video Research
We are entering a digital-native world. Today’s research methods are not built for this new reality where the behavior, perceptions, and attitudes of the next generation consumer changes fast – at the speed of the internet. The choice between “quant” or “qual” will no longer suffice. As Gen Z grows in importance at a global scale, our journey to rebuild how insights can fuel innovation starts there – with the consumers that are dead-set on changing the world and through new approaches equipped to handle the change.
Analyze
Acceleration Speed to Insights
Knit’s AI Research Assistant
We are entering a digital-native world. Today’s research methods are not built for this new reality where the behavior, perceptions, and attitudes of the next generation consumer changes fast – at the speed of the internet. The choice between “quant” or “qual” will no longer suffice. As Gen Z grows in importance at a global scale, our journey to rebuild how insights can fuel innovation starts there – with the consumers that are dead-set on changing the world and through new approaches equipped to handle the change.
Foundational & Behavioral Research
Explore demographics, attitudes & behaviors to understand consumer thoughts on your industry, brand, & products
Innovation & Product Development
Understand consumer behaviors and needs or how they perceive a variety of concepts through qual research & testing
Concept & Creative Testing
Pit product or marketing concepts and creative against one another for early stage validation and feedback
Foundational & Behavioral Research
Explore demographics, attitudes & behaviors to understand consumer thoughts on your industry, brand, & products
Innovation & Product Development
Understand consumer behaviors and needs or how they perceive a variety of concepts through qual research & testing
Concept & Creative Testing
Pit product or marketing concepts and creative against one another for early stage validation and feedback
Share
We frequently see major brands with an appetite to better understand Gen Z and the next generation of consumers. The data we’re able to provide empowers these organizations to minimize risks and drive intelligent m
Methodologies
Quant, Qual
& Video Research
We are entering a digital-native world. Today’s research methods are not built for this new reality where the behavior, perceptions, and attitudes of the next generation consumer changes fast – at the speed of the internet. The choice between “quant” or “qual” will no longer suffice. As Gen Z grows in importance at a global scale, our journey to rebuild how insights can fuel innovation starts there – with the consumers that are dead-set on changing the world and through new approaches equipped to handle the change.
How a project in mind or a question about the platform?
Schedule a demo to see how Knit can help
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