TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS

Amazon Logo – Official Knit Partner
NASCAR Logo – Official Knit Partner
Moet Hennessy Logo – Official Knit Partner
JBL Logo – Official Knit Partner
Overtime Logo – Official Knit Partner
WNBA Logo – Official Knit Partner
Truth Initiative Logo – Official Knit Partner
Amazon Logo – Official Knit Partner
NASCAR Logo – Official Knit Partner
Moet Hennessy Logo – Official Knit Partner
JBL Logo – Official Knit Partner
Overtime Logo – Official Knit Partner
WNBA Logo – Official Knit Partner
Truth Initiative Logo – Official Knit Partner
AI-Powered, Human-Refined

Suzy slows you down. Knit speeds you up.

Unlike platforms that bolt AI on top of old workflows, Knit was built AI-first. That means faster turnaround, seamless quant + qual, and automation that makes insights teams more effective without the extra lift.

Quant + Qual in One Study

Run numbers and narratives side-by-side — no need to launch separate projects, saving both time and budget.

AI-Generated Insights in 24 Hours

From custom analysis plans to full reports, Knit’s AI + human refinement delivers actionable results days (or weeks) faster than Suzy.

Researcher Support, Always Included

Dedicated research management, programming, and QA are built into every study — services Suzy only provides through costly add-ons.

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Comparison Chart

How Knit compares to Suzy

The best of both worlds: AI speed with human expertise

AI + Human
Hybrid
Suzy
Software
Quant + Qual in a Single Study
Yes — seamlessly integrated.
No — must run separately, increasing cost/time.
AI-Generated Analysis & Reporting
Included with every study (custom analysis plans, auto-cuts, reports within ~24 hours).
Limited — only basic summaries + static PPT exports.
Turnaround Time
End-to-end in under 1 week.
Typically weeks (especially with COE projects).
Dedicated Research Management & QA
Always included (AI + human QA, programming, research manager).
Only available through managed-service add-ons.
Ease of Use (UX)
Doc + PowerPoint-style editor, intuitive dashboards.
More complex workflows, “finicky” showreel editor.
AI Native Capabilities
Built AI-first, integrated across every stage.
AI bolted on, fragmented by research stage.
.
AI + Human
Hybrid
Suzy
Software
Quant + Qual in a Single Study
Yes — seamlessly integrated.
No — must run separately, increasing cost/time.
AI-Generated Analysis & Reporting
Included with every study (custom analysis plans, auto-cuts, reports within ~24 hours).
Limited — only basic summaries + static PPT exports.
Turnaround Time
End-to-end in under 1 week.
Typically weeks (especially with COE projects).
Dedicated Research Management & QA
Always included (AI + human QA, programming, research manager).
Only available through managed-service add-ons.
Ease of Use (UX)
Doc + PowerPoint-style editor, intuitive dashboards.
More complex workflows, “finicky” showreel editor.
AI Native Capabilities
Built AI-first, integrated across every stage.
AI bolted on, fragmented by research stage.
AI + Human
Hybrid
Suzy
Software
Quant + Qual in a Single Study
Yes — seamlessly integrated.
No — must run separately, increasing cost/time.
AI-Generated Analysis & Reporting
Included with every study (custom analysis plans, auto-cuts, reports within ~24 hours).
Limited — only basic summaries + static PPT exports.
Turnaround Time
End-to-end in under 1 week.
Typically weeks (especially with COE projects).
Dedicated Research Management & QA
Always included (AI + human QA, programming, research manager).
Only available through managed-service add-ons.
Ease of Use (UX)
Doc + PowerPoint-style editor, intuitive dashboards.
More complex workflows, “finicky” showreel editor.
AI Native Capabilities
Built AI-first, integrated across every stage.
AI bolted on, fragmented by research stage.
.
AI + Human
Hybrid
Suzy
Software
Quant + Qual in a Single Study
Yes — seamlessly integrated.
No — must run separately, increasing cost/time.
AI-Generated Analysis & Reporting
Included with every study (custom analysis plans, auto-cuts, reports within ~24 hours).
Limited — only basic summaries + static PPT exports.
Turnaround Time
End-to-end in under 1 week.
Typically weeks (especially with COE projects).
Dedicated Research Management & QA
Always included (AI + human QA, programming, research manager).
Only available through managed-service add-ons.
Ease of Use (UX)
Doc + PowerPoint-style editor, intuitive dashboards.
More complex workflows, “finicky” showreel editor.
AI Native Capabilities
Built AI-first, integrated across every stage.
AI bolted on, fragmented by research stage.
See why Insights teams Choose Knit

Sarah Kling

Senior UX Researcher, Amazon Devices: Apps and Games

What sets Knit apart is how effortlessly it brings together real human expertise and AI. The insights we get aren’t just fast—they’re actually relevant to our brand and grounded in the nuance we care about. Our Knit researcher gets to know our business and makes sure the AI delivers output that actually feels tailored to our needs. It’s not a black box—it’s a partnership.”

Maxwell Miranda

Director, Consumer Insights

Knit’s ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research.”

Neil Solanky

Senior Director, Research & Insights

Knit has enabled us to expedite studies and streamline analysis by rapidly recruiting panels and leveraging AI for result assessment. This platform has been instrumental in conducting research efficiently for ourselves and our clients.

Erika Prosper

Senior Director of Customer Insights

Knit is an efficient and collaborative company that helps us maximize our research budget, while also providing us with AI research capabilities in an easy to use and understand way.

Ammar Mahmood

Global Brand & Marketing Strategy 
Harman International

We needed a quick-turn solution to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.”

Testimonials

What people are saying about Knit

Ready to see the difference?

While Suzy has name recognition, it wasn’t built AI-first. Knit was — and that makes all the difference. For insights teams that need speed, rigor, and storytelling in one place, Knit is the modern alternative to Suzy.

30 min demo

End-to-end walkthrough

Demo customized to use case & industry