TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS
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TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS
Unlike pure AI tools or traditional research agencies, Knit combines the speed of artificial intelligence with the strategic thinking of expert researchers.
Start with templates designed by researchers — or customize your own. Built-in AI assists with question writing, logic, and respondent targeting to ensure your survey delivers statistically sound results.
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Go beyond simple checkbox data. Capture video responses alongside quant data to uncover the why behind the numbers — at scale.
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No more waiting on data processing or manual reporting. Knit’s AI interprets your results like a researcher would — surfacing trends, segments, themes, and next-step recommendations all in a full report.
Drafts survey based on business objectives and past research.
Refines logic, improves AI output, and layers in expertise.
Auto-generates an analysis framework including key cohorts & analysis directives.
Reviews, adjusts, and builds narrative framework for story.
Programs survey and runs live quality checks.
Oversees quotas, targets, and QC per respondent.
Synthesizes results into charts, themes, and key findings.
Interprets data, adds strategic insight, and fills gaps.
Drafts full reports with visualizations, headlines, showreels, and rationale.
Sharpens headlines, writes key findings, and provides actionable recommendations.
The features you rely on, reimagined with AI, to make rigorous research scalable.
No matter the stakeholders you're working with, the teams you're researching for, or the projects that pop up at a moment's notice, Knit is equipped to handle every use case you throw at us.
Measure and optimize brand recognition and positioning by uncovering how your brand is perceived in the market, ensuring alignment with your strategic goals.
Quickly evaluate new ideas, products, or campaigns with your target audience to ensure alignment with consumer needs before launch.
Understand consumer attitudes, behaviors, and usage patterns to inform product development, marketing strategies, and market positioning.
Dive deep into shopper behavior and preferences within your category to inform merchandising, pricing, and marketing strategies.
Evaluate the effectiveness of ad creative and measure its impact on brand perception to optimize performance.
What sets Knit apart is how effortlessly it brings together real human expertise and AI. The insights we get aren’t just fast—they’re actually relevant to our brand and grounded in the nuance we care about. Our Knit researcher gets to know our business and makes sure the AI delivers output that actually feels tailored to our needs. It’s not a black box—it’s a partnership.”
Knit’s ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research.”
Knit has enabled us to expedite studies and streamline analysis by rapidly recruiting panels and leveraging AI for result assessment. This platform has been instrumental in conducting research efficiently for ourselves and our clients.
Knit is an efficient and collaborative company that helps us maximize our research budget, while also providing us with AI research capabilities in an easy to use and understand way.
We needed a quick-turn solution to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.”
Join the world's best research teams using Knit's AI + human expertise to get insights faster without compromising quality.
30 min demo
End-to-end walkthrough
Demo customized to use case & industry
