TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS

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AI-Powered, Human-Refined

AI handles the work, Humans perfect the insights

Unlike pure AI tools or traditional research agencies, Knit combines the speed of artificial intelligence with the strategic thinking of expert researchers.

Custom AI Training

Your AI instance learns from your past questionnaires, surveys, and methodology. Each client gets a personalized research engine.

Expert Human Oversight

Professional researchers guide every critical decision, ensuring strategic insights and methodological rigor at every step.

Fully Managed Process

No platform learning curve. We handle the entire research workflow while you focus on applying insights to drive business decisions.

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HOW IT WORKS

From Scoping to Reporting

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1
Survey Creation
AI-Powered

Drafts survey based on business objectives and past research.

Researcher-Refined

Refines logic, improves AI output, and layers in expertise.

2
Analysis Plan
AI-Powered

Auto-generates an analysis framework including key cohorts & analysis directives.

Researcher-Refined

Reviews, adjusts, and builds narrative framework for story.

3
Fielding
AI-Powered

Programs survey and runs live quality checks.

Researcher-Refined

Oversees quotas, targets, and QC per respondent.

4
Analysis
AI-Powered

Synthesizes results into charts, themes, and key findings.

Researcher-Refined

Interprets data, adds strategic insight, and fills gaps.

5
Reporting
AI-Powered

Drafts full reports with visualizations, headlines, showreels, and rationale.

Researcher-Refined

Sharpens headlines, writes key findings, and provides actionable recommendations.

Sarah Kling

Senior UX Researcher, Amazon Devices: Apps and Games

What sets Knit apart is how effortlessly it brings together real human expertise and AI. The insights we get aren’t just fast—they’re actually relevant to our brand and grounded in the nuance we care about. Our Knit researcher gets to know our business and makes sure the AI delivers output that actually feels tailored to our needs. It’s not a black box—it’s a partnership.”

Maxwell Miranda

Director, Consumer Insights

Knit’s ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research.”

Neil Solanky

Senior Director, Research & Insights

Knit has enabled us to expedite studies and streamline analysis by rapidly recruiting panels and leveraging AI for result assessment. This platform has been instrumental in conducting research efficiently for ourselves and our clients.

Erika Prosper

Senior Director of Customer Insights

Knit is an efficient and collaborative company that helps us maximize our research budget, while also providing us with AI research capabilities in an easy to use and understand way.

Ammar Mahmood

Global Brand & Marketing Strategy 
Harman International

We needed a quick-turn solution to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.”

Testimonials

What people are saying about Knit

Ready to Accelerate Your Research?

Join the world's best research teams using Knit's AI + human expertise to get insights faster without compromising quality.

30 min demo

End-to-end walkthrough

Demo customized to use case & industry