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Make customer-centric decisions by better understanding the voice of Gen Z

Uncover new insights and storytelling power through Knit’s Gen Z Insights Platform and Agile Video Feedback Solutions.

Gen Z Insights Platform

Begin reviewing responses within 24 hours after launch, with guaranteed quality from users motivated by social causes.

Our stack of analytics and reporting tools allows for automated analysis & transcription, key theme identification, and further raw data manipulation, instantly turning customer videos into stories.

We handle all recruiting to meet your diversity and segmentation needs, for any study nationwide.

One-of-a-kind Network

Gen Z Student Network

Cities Represented

Platform Features Driving Results

Video Feedback Responses

Qual Insights

Get access to real in-the-moment opinions, understand behaviors, and hear student stories through 30-90 second video responses, at a fraction of the time and cost of focus groups and interviews.

Key Use Cases: Concept Testing,  In-Home Use Tests, In-Home Video Research

Programmatic Surveys

Quant Insights

Launch custom quantitative studies at any scale, delivered to your specified demographic criteria, for when you need concrete numbers to influence decisions.

Key Use Cases: Market Research, Pulse Reports

Real-Time Response Analytics Dashboards

Video Analytics & Robust Quant Reporting

Turn your data into actionable insights through our one-stop-shop dashboard. Access your study’s latest insights, automatically updated in real-time in your campaign dashboard. Automated transcription, video/text analytics, and downloadable reports take the pain out of sorting through data, so you can spend less time searching for answers, and more time making decisions.

Gen Z Panel:

Sports Fans
of the Future

Downloadable Insights Report & Panel Discussion Available Now

Case Studies

Take a look into the success our brand partners are having through the Knit Gen Z Insights Platform. From concept testing to market research, our partners are guiding more customer-centric decisions through Knit.

What makes Knit truly unique

For successful brands to survive, speaking to your customers is key, and because of that, research providers have become a dime a dozen. But within Knit’s DNA is a makeup of 3 key elements making our platform invaluable to brands worldwide.

Access to your Gen Z early-adopters

Knit boasts the largest nationwide panel of Gen Z, college students enabling brands to conduct studies that are hyper-targeted to specific campuses, attributes and demographics.

Quick turnaround for agile innovation

Knit’s highly-responsive panel (averaging >60% response rate) enables brands to conduct studies quickly to get the qual and quant data needed to answer their questions in minutes instead of months.

Qualitative Data with Rich context & applications

Through a combination of quantitative surveys and qualitative tools like Knit’s Video Feedback Response solution and Focus Group Panels, brands can supplement a baseline understanding of their Gen Z consumer with deep, qualitative insights into their target audience.

Have a burning question about Gen Z?

Schedule a Demo to see how Knit can help