Understand the generation driving the adoption of BNPL services
through Knit’s Voice of Consumer Insights
Think of Knit as your
Gen Z Insurance Policy
Knit empowers brands to successfully innovate their product & marketing efforts by gathering crucial consumer feedback through our Gen Z Insights Platform and Agile Video Feedback Solutions.
We ensure your product & marketing experiences meet expectations at every stage, from strategy & concept testing to go-to-market, for the generation of the future.
Understanding Gen Z has never been more important or urgent
for Buy Now, Pay Later providers
» Gen Z are digital natives & already account for 40% of the world’s consumer population (source)
» $44 billion in personal spending power, and influence up to $600 billion (source)
» 209% increase in BNPL usage by Gen Z demo, YOY (source)
» Gen Z is 42% more likely to buy a product is BNPL is offered (source)
Grow your user base & adoption, by understanding the
generation that’s driving growth in your industry.
Talking to Gen Z consumers can be difficult
Knit is the next generation of research for
the next generation of consumers
The new way to engage & understand Gen Z
What’s setting Knit apart from
other research providers
Access to high LTV, Gen Z consumers
Knit boasts the largest nationwide panel of Gen Z enabling brands to conduct studies that are hyper-targeted to specific regions, attributes and demographics. Segment our panel as needed through screeners to capture your ideal representation.
Qualitative Data with Rich context & applications
Through a combination of quantitative surveys and qualitative tools like Knit’s Video Feedback Response solution and Focus Group Panels, brands can supplement a baseline understanding of their Gen Z consumer with deep, qualitative insights into their target audience.
Quick turnaround for agile innovation
Knit’s highly-responsive, on-demand panel enables brands to conduct studies quickly to get the qual and quant data needed to answer their questions in minutes instead of months.
Research driving product adoption &
improved customer experiences
How you can use Knit to establish & validate
your assumptions at each stage
Market Research on Macro-Trends
Gather industry and market-wide data to uncover key insights driving strategic product & marketing decisions.
Concept Testing Digital Product Innovation
Run head-to-head testing of marketing and product concepts while gathering the crucial “why” behind consumer preferences.
Refining Go-to-Market Strategies & Content
Collect the insights needed to ensure a successful launch of your ready-for-market products and offerings.
Case Studies
Take a look into the success our brand partners are having through the Knit Gen Z Insights Platform. From concept testing to market research, our partners are guiding more customer-centric decisions through Knit.
Have a burning question about Gen Z?
Schedule a Demo to see how Knit can help
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